Turning a Hobby into a Business: Benefits to Brand Ownership May 15, 2020 A lot of retired couples spend their time relaxing. Some retreat to the provinces, longing for a slower pace in life. Initially, Marc and Tricia Castrodes had the same plans. As long-time government employees, they retired to spend more time with their continue reading : Turning a Hobby into a Business: Benefits to Brand Ownership
IPOPHL Sees Stronger Ties with WIPO as ASEAN Partner Takes HelmMay 13, 2020The Intellectual Property Office of the Philippines (IPOPHL) celebrates the appointment of Singapore’s Daren Tang as the new Director-General of the World Intellectual Property Organization (WIPO). “We extend our heartfelt congratulations to the appointment of DG-elect Daren Tang. WIPO partner-countries are assured not only continue reading : IPOPHL Sees Stronger Ties with WIPO as ASEAN Partner Takes Helm
DTI Lauds IPOPHL, NCIPR for PH Exclusion from USTR Counterfeiting Watchlist May 11, 2020 Department of Trade and Industry (DTI) Secretary Ramon M. Lopez commended the 12-member National Committee on Intellectual Property Rights (NCIPR), which it leads, for the Philippines’ seven-year exclusion from the United States Trade Representative’s (USTR) counterfeiting and piracy watchlist, a positive continue reading : DTI Lauds IPOPHL, NCIPR for PH Exclusion from USTR Counterfeiting Watchlist
Trusting a Mother’s Choice: Importance of Brand Creation and Protection May 10, 2020 Trust is one of the most integral parts of any brand. A customer that trusts a brand will be loyal to it, despite numerous competitors. This is why companies spend so much on creating and developing a brand that will be able continue reading : Trusting a Mother’s Choice: Importance of Brand Creation and Protection
Strong IP Enforcement Keeps PH out of US’ Counterfeiting and Piracy Watchlists for Seven Straight Years May 5, 2020 The Philippines continues to meet the stringent standards of the United States on intellectual property (IP) rights enforcement and protection, clearing itself from being flagged as an economy of significant concern under the recently released 2020 continue reading : Strong IP Enforcement Keeps PH out of US’ Counterfeiting and Piracy Watchlists for Six Straight Years
The Role of Intellectual Property in Driving Eco-Innovation May 1, 2020 In recent years, a renewed focus on conservation and sustainability has resonated worldwide as global warming and other climate change-related effects are felt. The Philippines, with its vast natural resources, should find it imperative to strongly forward environmental conservation efforts amid its increasing vulnerability continue reading : The Role of Intellectual Property in Driving Eco-Innovation
Message of the DG on World Intellectual Property Day April 26, 2020 World Intellectual Property (IP) Day 2020 gives us time to pause and appreciate what remains of our environment. We have to understand the immeasurable hurt our worldly indulgences have inflicted on nature. When we do, perhaps we can treat with more urgency the continue reading : Message of the DG on World Intellectual Property Day
The hope of the Philippine book publishing industry amid stagnant readership April 23, 2020 The readership trend in the Philippines has been moving on a plateau for a decade. The National Book Development Board’s (NBDB) past annual readership surveys show that in 2017 readers made up 80% of the total population, unchanged from 2012 and continue reading : The hope of the Philippine book publishing industry amid stagnant readership
Saving the earth one home at a time Championing clean cooking in the countryside thru innovation April 22, 2020 Cooking is a basic life skill we all need for survival. But while we have been too focused on learning the techniques of preparing a dish, an activity many of us may be enjoying this quarantine, continue reading : Saving the earth one home at a time
Protecting A Delicious Legacy: Mama V Delicious and the Importance of Brand Registration April 22, 2020 Nowadays, ordering online can be done right from the palm of our hands. Social media and online food delivery services have made it so that food cravings can be solved with a few clicks. While this has made it continue reading : Protecting A Delicious Legacy: Mama V Delicious and the Importance of Brand Registration
