“Juana Make a Mark” is a trademark registration incentive program that allows the eligible Micro, Small, and Medium Enterprises (MSMEs) to have their trademarks registered at a reduced cost.


Through this program, IPOPHL aims to instill the ‘first-mover filing’ mindset amongst MSMEs –that is, to file for trademark registration before establishing a business to ensure availability of and secure exclusivity over the mark before the enterprise incurs expenses related to promoting its goods or services such as for packaging and marketing.


Save as much as P2,400! The “Juana Make a Mark” program waives the payment of the following fees: 


  • basic filing fees (PHP1,212)
  • fees for claim of color (PHP282.00)
  • publication fee (PHP909)



In the selection process, beneficiary MSMEs must pass a set of of eligibility criteria:


  • Which are women-led enterprise
  • Engaged in business activities considered as priority sectors by DTI or by IPOPHL
  • Whose business is located in areas prone to natural disaster or facing social and economic challenges
  • With business names registered by DTI
  • With at most two (2) unregistered marks used on goods and services
  • With no more than five (5) employees
  • Engaged in business for at least one (1) year or with limited financial capability or other similar conditions indicating inadequate financial capacity


Priority sectors:


  • Agri-business: food and resource-based processing
  • Aerospace parts
  • Automotive ang auto spareparts
  • Chemicals
  • Electronic manufacturing and semi-conductor manufacturing services
  • Construction
  • Design-oriented furniture and garments
  • Shipbuilding (RORO, small or medium-sized vessels)
  • IT and Business Process Management
  • Tool and Die
  • Tourism
  • Transport and Logistics


For more information, call (02) 236 6300 local 8602 or send an email to ipso@ipophil.gov.ph



For more information, please call (02) 236 6300 local 8602