IPOPHL partners with PIA to make IP ‘more felt’ at the grassroots

June 24, 2024 

The Intellectual Property Office of the Philippines (IPOPHL) and the Philippine Information Agency (PIA) signed on Friday a memorandum of understanding (MOU) aimed at creating deeper understanding of intellectual property (IP) and sparking interest at the grassroots level. 

The MOU was signed last June 22 at the PIA office in Quezon City by IPOPHL Director General Rowel S. Barba and PIA Director General Jose A. Torres, Jr. 

Under the MOU, IPOPHL, by providing training workshops, will educate and empower PIA staff and partners to adopt best practices that respect the IP rights of others and safeguard their own IP rights. 

For its part, PIA will ensure IPOPHL leverages and maximizes its wide array of media channels and platforms, as well as take part in activities that engage with media and citizens across regions and provinces.

IPOPHL and PIA are currently drafting a work plan to lay down the specific activities and commitments that both parties will deliver to ensure the MOU achieves concrete outcomes in sparking and sustaining greater public interest in IP. 

“IPOPHL is thankful for the support that PIA commits to provide under this partnership. With your agency’s role as the premiere public information arm of the government when it comes to reaching out to the grassroots, we are confident in making IP more felt in local communities,” Barba said. 

PIA’s Torres also welcomed the MOU with IPOPHL, vowing to ensure that the important message on IP, as a key element to the country’s culture and economy, reaches various parts of the country through its regional offices and provincial information centers.

“Through effective dissemination of information, more people will understand and value intellectual property, which will help in the growth of our nation,” Torres said.