This session will focus on common objections from trademark examiners, as well as improvements introduced by the Bureau of Trademarks to expedite prosecution of trademarks, as well as the salient points of the proposed revision of the Implementing Rules and Regulation for Trademarks.

The International Trademark Association (INTA) thru its Trademark Office Practice Asia & Pacific Sub-Committee will share the recent results of INTA’s “Future of the IP Office” report and current initiatives related to IPO innovation and the future of IP.

October 12, 2022

9:00 AM to 1:00 PM

via Zoom and Facebook Live

Program

  • Introduction and Acknowledgement of Participants
    • Atty. Editha Hechanova, Moderator
  • Opening Remarks
    • Atty. Rowel S. Barba, Director General, IPOPHL
  • INTA and the Future of the IP Office
    • Mr. Seth Says, INTA Chief Representative, Asia Pacific
  • Innovations at the Bureau of Trademarks (IPOPHL)
    • Atty. Jesus Antonio Ros, LLM, Director, Bureau of Trademarks
  • How to Avoid Objections in Trademark Prosecution
    • Atty. Joan Janneth M. Estremadura, Attorney IV, BOT
  • Experience of Philippine Brand Owner - Penshoppe Group
    • Atty. Kristian Nico Acosta, Legal Manager, IP Desk, Penshoppe
  • Experience of Philippine Brand Owner - SM Investments Corporation
    • Atty. Leah R. Lara, AVP, SM Investments Corporation
  • Question and Answer | Discussion | Sharing
  • Closing Remarks

SPEAKERS

Atty. Rowel S. Barba

Director General, Intellectual Property Office of the Philippines

Mr. Seth Says

Chief Representative, Asia Pacific, INTA

Atty. Jesus Antonio Z. Ros, LLM

Director, Bureau of Trademarks, IPOPHL

Atty. Joan Janneth M. Estremadura

Attorney IV, Appeal, Policy, and Quality Review Section, Bureau of Trademarks, IPOPHL

Atty. Kristian Nico Acosta

Legal Manager, IP Desk, Golden ABC, Inc. (The Penshoppe Group)

Atty. Leah R. Lara

Asst. Vice President, SM Investments Corporation

Atty. Editha R. Hechanova

Moderator, Sub-Committee Chief, INTA TOPC for Asia Pacific