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The Intellectual Property Office of the Philippines (IPOPHL) stands at the forefront of Filipino innovation, while maintaining its delicate act of balancing the interests of the creator of IP and of the public. Through proper and efficient creation, protection, utilization, and enforcement of IP, IPOPHL prides itself as a key dynamic partner in the promotion of IP as a strategic tool to influence economic growth in a creative and innovative Philippines. IPOPHL seeks to help bring the country to new altitudes made easier to explore with the advent of the Fourth Industrial Revolution (4IR).This is reflected in the new logo of the IPOPHL. 

IPOPHLLogo2017-2logol

The silver box represents the individual and combined human intellect—the vast, rich, and inexhaustible source of all creative and innovative ideas. Human curiosity, ingenuity, and perseverance help these ideas grow and flourish. And once the ideas are translated into protectable intellectual property (IP) and protected as such, they have the potential to shoot forth from the mass of ideas like an arrow for the benefit of society and the common good. The arrow points upward and forward, signifying the collective progress of humankind, and is directed towards the elements of a radio frequency identification (RFID) system, an urgent reminder that we are now on the way to the Fourth Industrial Revolution.

Meanwhile, the two boxes in orange—the color of creativity—represent the Intellectual Property Office of the Philippines (IPOPHL) and the delicate role that it plays: balancing the interests of the IP owner and that of the public.Moreover, being heavily involved in all innovative activities, IPOPHL reinvents itself from being a mere regulatory agency to a key dynamicpartner in the promotion of IP as a strategic tool to influence economic growth in a creative and innovative Philippines.

Zooming out, however, the viewer sees a tilted box standing on one of its corners. The instability brought about by the tilt depictsdisruption,which creates new avenues for exploration and experimentation, invites enterprises to remain resilient amidst the blur of technological advancement, and challenges many an idea to become relevant or face obsolescence. Disruptioninvolves innovative and creative ideas—products of the intellect. To thrive, it needs to be firmly rootedin a stable yet flexible IP systemdesigned to spur innovation and progress.