Championing safety both on the road and the racing circuit, the Intellectual Property Office of the Philippines (IPOPHL) welcomed high-performance motorcycle parts brand Pitsbike as the latest signatory to the Memorandum of Understanding (MOU) on E-Commerce.

Pitsbike is the flagship brand of Zoom Cycle Center, a General Santos City-based dealer specializing in aftermarket racing parts and accessories designed for underbone motorcycles and scooters. Pitsbike is widely known for producing fully programmable engine control units, CDIs, engine blocks, and automatic transmission systems.

“Innovative brands such as Pitsbike, which invest significantly in product development, technology, and brand reputation, deserve a marketplace where their intellectual property (IP) rights are respected and their genuine products can compete fairly,” said IPOPHL Deputy Director General Nathaniel S. Arevalo.

Raymark C. Baraga, General Manager of Zoom Cycle Center, stressed that the fight against IP infringement and unfair competition is not between brand owners and e-commerce platforms, but against counterfeiters. He also expressed optimism that Pitsbike’s accession to the E-commerce MOU will reinforce the brand’s efforts in this fight, particularly as it expands its offerings beyond the domestic market.

“Through the E-Commerce MOU, we were able to prove that collaboration is indeed the key to fighting borderless infringement because we have the brand owners and e-commerce platforms working together to help stakeholders maintain the trust, confidence and reputation they have built up over the years,” said Christine V. Pangilinan-Canlapan, Bureau of Legal Affairs Director and Supervising Director of IPOPHL’s IP Rights Enforcement Office.

Atty. Kristian Nico C. Acosta, Chief Legal Office and General Counsel for CTI Group and legal representation for Pitsbike, also testified to the E-Commerce MOU’s efficacy not only in helping brand owners combat counterfeiting activities online but also in forging stronger business alliances with the signatory e-commerce platforms.

Pitsbike is the 121^st signatory to the E-Commerce MOU. # # # (Rawl Maliwat, Communications & Marketing Writer)